Innovative Products

Build Brand Loyalty with Pet-Proven Zinpro® Performance Minerals®

There are typical trace minerals and then there’s Performance Minerals. Our patented mineral technology moves beyond conventional mineral options to deliver superior absorption and measurable pet-proven results that pet parents can see and you can trust. With Zinpro in your diets, you can formulate with confidence knowing you are safely providing the most advanced mineral technology possible in every bite.

Zinpro^® ProPath^® is the industry’s most advanced line of Performance Minerals. Zinpro ProPath is designed to meet the needs of modern pet formulas and is backed by multiple pet-specific studies demonstrating its ability to help pets shine from the inside out , supporting immunity, skin and coat health, resilient paw pads, mobility, optimal energy levels, and lifelong pet vitality.

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Zinpro^® Availa^® is an innovative line of Performance Minerals crafted to meet the specific needs of pet food innovators focused on improving nutrient utilization and formula optimization. Backed by decades of research, Zinpro Availa is designed to enhance mineral absorption and supports critical functions such as skin and coat health, and overall pet health and wellness.

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A Smarter Path for Superior Absorption

Highly effective organic trace minerals should include five essential factors.

Mineral source must be water soluble

Product must be stable across range of physiologic pHs

Mineral must be stable in presence of dietary chelationg agents

Mineral must be absorbable from GI tract

Mineral product must result in increased animal performance benefits

Many conventional trace minerals used in pet diets may only meet some essential factors, potentially leading to absorption challenges that can prevent them from delivering their full intended benefits to target tissues, preventing pets from feeling and looking their best.

Zinpro Performance Minerals Work Smarter Than Conventional Trace Minerals

Our Performance Minerals are made differently to help modern pet nutrition brands stand out.

By being uniquely bound to single, highly absorbable amino acids for exceptional uptake, Zinpro Performance Minerals retain stability through stomach acids, enabling them to effectively reach the intestinal lining, where they can be absorbed through amino acid transporters. Once absorbed, they’re effectively metabolized by target tissues so they can deliver their full intended health and performance benefits, allowing pets to live long and fulfilling lives.

PERFORMANCE MINERALS

Consistent, Stable, Unique Design for Advanced Nutrition

Zinpro Performance Minerals are the only minerals that utilize an amino acid transport system for unique mineral absorption and metabolism. The result is a trace mineral that is more effectively absorbed into the enterocyte and released into the bloodstream, improving mineral efficacy and helping pets live their best day every day.

CONVENTIONAL ORGANIC TRACE MINERALS

Limited, Variable Absorption with Inconsistent Results

Most conventional organic trace minerals deliver inorganic metals to the enterocyte. They are no different to the animal than sulfate, oxide, chloride and hydroxy chloride. All of these use the inorganic transport system and are negatively affected by nutritional antagonists that hinder mineral efficacy.

Mineral Absorption Challenge	Inorganic Trace Minerals	Conventional Organic Trace Minerals	Zinpro Performance Minerals
Stability in the stomach	Often dissociate in the low pH environment of the stomach, making them highly unstable.	May dissociate in the low pH of the stomach, reverting to inorganic form.	Remain stable in the stomach, even in low pH environments so they can reach the small intestine intact.
Absorption pathway	Rely on metal ion transporters for absorption, which can be blocked by antagonistic metals. Dietary chelators can bind mineral ions and prevent them from being absorbed.	Once dissociated in the stomach, will rely on metal ion transporters for absorption, which can be blocked by antagonistic metals. Dietary chelators can bind mineral ions and prevent them from being absorbed.	Use amino acid transporters, bypassing antagonists and ensuring efficient absorption into the bloodstream.
Bioavailability	Bioavailability is generally lower due to their vulnerability to dietary chelators and competitive interactions at metal transporters.	Variable bioavailability and often hindered due to dissociation and interaction with antagonists.	High bioavailability due to superior stability and absorption pathway.
Metabolic activity	Limited metabolic activity as they may not effectively reach target tissues; often excreted before being fully utilized by the animal.	Limited metabolic activity as they may not effectively reach target tissues; often excreted before being fully utilized by the animal.	Metabolized efficiently, staying in circulation longer for better utilization by tissues and organs.
Impact on animal health	Provides baseline nutrition support but may not consistently improve health and/or performance.	Provides baseline nutrition support but may not consistently improve health and/or performance.	Proven to support shiny coats and healthy skin, balanced immune function, gut health, energy levels and vitality and overall lifetime wellbeing in pets.

Overcome Mineral Absorption Challenges

Join the Zinpro Family

Take the first step towards differentiating your brand with industry-leading trace minerals.